Expo 2020 Dubai to be 'gold standard' for post-pandemic mega events




Mashreq Bank exec says outlook for the UAE's tourism sector is improving after Covid shock

The outlook for the UAE’s travel and tourism sector has brightened in the second quarter of 2021 as the positive impact of the country’s strong vaccine programme starts to take effect, according to new research.

The latest industry briefing from Mashreq Bank also highlights that challenges continue to persist for certain segments of the industry, saying business travel and hospitality businesses will face hurdles for the remainder of 2021 as a result of the pandemic.

“While hotel occupancy in the UAE will gradually recover on the back of increased domestic tourism and the return of international travellers, business travel will not return to pre-pandemic levels in the foreseeable future,” said Zain Qureshi, managing director and global head of Real Estate Finance and Advisory at Mashreq Bank.

Qureshi also said he sees Expo 2020 Dubai, which opens to the world on October 1, being turned into the "gold standard" for large-scale events moving forward. Expo 2020 recently announced that vaccines will be made available to delegates from participating nations.

“As one of the first mega events to take place since the pandemic began, Expo 2020 could serve as a case study for the way forward,” he said. “Covid-19 and its variant forms will perhaps stay on in the foreseeable future, and the UAE really has a chance to set the benchmark with this global event.”


In February, a study by market analysts STR showed that over a quarter of 1,333 respondents said they were less likely to travel for business once the pandemic was over.

Remote-working trends brought about by the pandemic are expected to continue, given the safety and cost-effectiveness of digital conferencing tools.

According to the Mashreq briefing, the success of the UAE’s vaccine drive as well as strategic initiatives by the government to support local tourism have significantly contributed to improving the outlook for leisure travel.

In order to combat the pandemic, both federal and emirate-level agencies in the UAE have adopted a ‘zero-tolerance’ approach to non-compliance with safety protocols. Penalties have been swift, ranging from warnings to suspension of licences, ensuring that rules are followed through, it said.

Traveller sentiment remains wary, however, and it is critical for the sector to take a phased and coordinated approach to rebuild traveller trust, the report added.


For hospitality and tourism businesses to successfully bring back their customers, achieving operational agility will be critical in the evolving situation, said Qureshi.

“It’s about keeping your staff and operations as lean as possible until things stabilise,” he added.

He said the primary focus should be on securing consumer confidence in order to bring back footfall, adding that keeping premises safe and hygiene-controlled need to be prioritised – and businesses must prove that.

The industry briefing also discussed the approach that hotels and restaurants should take in order to not just develop positive consumer sentiment but to retain it in the coming months.

“It is essentially about improving sentiment, and making customers feel safe, not just in principle but visibly too,” said Qureshi.

The Mashreq repoet said the UAE has continued its strategy of becoming a world-class travel hub despite the challenges of 2020, with a number of new flight routes and destinations added in the past six months.

“The introduction of new routes not only makes the UAE most relevant as a tourism hub, but also encourages inbound traffic of visitors that may have never made the trip to the UAE otherwise,” said Qureshi. “Even if it’s just for a stopover or short stay, it still adds value to the local aviation industry.”